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Taiyuan Suning established in 2005, five years of history so that we Suning has grown to become the leader in home appliance industry in Shanxi Province, Taiyuan today's Suning , Yangquan, Linfen, totaling more than 10 stores opened this for our future development and lay a good foundation. Suning we rely on good corporate image in Taiyuan, and even mountain Siza stable footing, with their own world. as 500 business, our goal is not just these, we look to put the long-term, we need to establish the province's corporate brand image of Suning, Suning let people know that our people's spiritual pursuits.

With the development of the Internet, online marketing has become essential to our development of a modern enterprise business tool, we not only have to store the spare in the physical well prepared, but also by virtue of the advantage, in the network We set the value of the tide in the network among the master of our ship, Su Ning, smooth sailing.

Secondly, we The site is not very good in the network to promote, not in the network and establish our brand value, and thus the loss of many valuable customers. contrast, Taobao, Dangdang and other sites, because they have a good promotion, so that they mesh produced a brand purchase, and then they had trust in the brand, as long as the net purchase will first think of them, these people became Taobao, Dangdang loyal users. (see diagnosis and optimization of specific promotion)

Last year, Britain's largest electrical retailer - Dixons (DIXONS) will never disappear from the UK commercial street, for the United Kingdom Dianzaishangwu flourish, the British have become increasingly accustomed to shopping online, Dixon's traditional business model by the enormous impact and challenges, then, Dixon closed altogether for all the stores in the UK, and transformed, complete transformation the Internet retailer.

2. Second, because the same kind of products the shop and sometimes vicious competition, more serious, and sometimes acrimony, mutual quarrel This does not only affect sales, for the fight against our own brands well received, the customer next to us tired of being produced.

2, micro-environment

States a few years ago the United States had its own website, but as part of his network platform has not played his role. But in an interview this year, attention that the current national chairman Chen Xiao said the United States: because of the rapid development of Internet commerce,but to see value is also very cheap to buy, the National United States in 2010 to build your own e-commerce platform, we should, and now some of the competitive on-line home appliances enterprises.

Email marketing to target populations can be excavated from within, because we have a huge customer base Su Ning, the site registered users, as well as in our stores to purchase over the customer, as long as we customer data to maintain them to leave their mailbox while you can. But how we like to attract more customers to the internal list of them, and how to maintain them, we should be thinking about; we can be part of the email service providers obtain a number of target customers for these users to the information we do not need maintenance, because there are service providers to us. However, these user information we need to be paid to service providers.

blog marketing the launch Keyi our own websites in a Boke channels, through our own channels of 树立 blog could encourage internal staff, especially those with Guo Jing Yan and writing skills of sales staff, Fabuyixie product Zhishixinxi, explaining a number of product knowledge,replica ulysse nardin watches, Tuiguang about our businesses, thus the user Xue Shi to the knowledge, the user then visits our site, get potential users to improve our traffic to our knowledge-driven marketing.

3 . countries the United States, our biggest competitor. Their brand is a household name, even if the impact of the incident by Huang Guangyu while ago, but in 2009, Chairman Chen Xiao as country after the United States, through his turn the tide, States United States began to back his strength before . Although the United States last year, a total of more than 300 stores closed, but the country is not U.S. sales decline. these closed stores closed will greatly reduce the overall cost of the country the United States. GOME with Yongle, Dazhong merger. make it their own lessons the essence of both worlds with. The corporate culture and years of sales experience is not measured, the U.S. chairman of national e-commerce also significantly felt the impact of industry on the appliances in the future, clearly pointed out that in 2010, the country will launch the United States a complete e-commerce in the new solution, because with the large GOME stores and logistics park and suppliers as well as after-sales he more than anyone Xianzai network trading platform more desirable Xing Ju You.

in various home appliances suppliers and retailers are increasingly focusing on the network platform of today, we have to pay more attention to the network platform, at low cost, high quality service, fast and a good network of logistics platforms occupy the market. </ p >

in the process of network marketing, through its website (www.cnsuning.com.cn) the diagnosis can be targeted for website and keyword optimization, and Emilia in the blog to promote other means of will Our website promotion in the hands of users, thereby improving our site traffic and expand our purchase of the group, eventually they become our loyal customers

5. Suning Tesco have our own B2C trading platform, do not need to specifically build a site, or rely on third parties to carry out online transactions. we can rely on our own The brand value will Suning Tesco to promote, so he made a number of Internet users prefer online shopping to accept.

4. close by the end of June 2009, the scale of China's rural Internet users reached 9565 million, representing an increase of 1105 million by the end of 2008, an increase of 13.1% .2007 number of Internet users in rural areas reached 5262 million people, the scale of rural Internet users more than 100% annual growth, reaching 127.7 percent,replica tag heuer watches, far higher than the growth rate of 38.2% of urban Internet users, accounting for four percent of new users. and the number of Internet users in 2006 compared to 380 million , 2007, the year the number of Internet users in Shanxi province has increased by 156 million, annual growth rate of 41.1%. expects the Internet in Shanxi Province has entered a rapid growth stage, in the next three to five years, Shanxi Internet a dramatic increase in the number of .2007 in December, the number of Shanxi Province has risen to 536 million Internet users, Internet penetration was 15.9%, ranking first in six central provinces.

Today,replica hublot watches, online transactions have gradually entered into people's daily family life, online shopping has become our everyday language. people are not in fear of the network to bring the share of people's fear. Now the age of 20-30 have gradually become the main characters, they have gradually become the main force of the future consumption. In the minds of these people, the network is no longer strange, how they attracted, so that these people become our loyal customers, which was the more important. because seize them, and seize the future on behalf of consumers.

we can through a third party platform, because the user visits a third party platform are enormous, in the third-party platforms, applications for our employees own blog, write some valuable information, side to promote our business. and then our staff and our website links. does not make people feel that not only is the business of writing hand, while also indirectly expand our site visits.

marketing for the launch of our blog, can Our employees adhere to write blog posts and blog so that our group is very large, much easier for search engines, let others know that our corporate website to enhance our traffic, bring our consumers want to buy

in with the user email service, we also can make other small gifts coupon amount, by way of gift coupons to attract these people to our Suning Tesco online purchase, after purchase with these users, some exchanges, and for specific segments of their future for these consumer groups Send a specific event information.

1. Today Many online electrical shop (Kyoto, century and Taobao electrical) in the way of the Internet rely on quick, low prices and high quality service to attract customers. so many people like through the Internet compared to enough to buy their favorite products, this phenomenon In particular, small items, such as mobile phones, PSP, digital cameras and 电脑 等, but we did buy Zhong Yi Su Ning's products Pin Zhong Shao, price Bi these Zhuanmen the Wangshangdianqi Shangjiageyao expensive. Bingju Web He purchased the page gap is the Wang obvious, not easy to use search engines often included, which have significantly reduced our back online with other home appliance industry gap.

conduct email marketing process, that is, the marketing information through the the way email is passed to the user's process, our website has some user information, the site registered some people have left their email. We use internal resources to their first series of publicity and on our website Registered users also prefer online shopping to their own users, they will be interested in these. Meanwhile, they are one of our purchasing power. For example, we know the number of Taobao and online trading platforms, often to the registration been a member of a number of activities, information release, many of these target customers will be open to see specific activities were found to participate in their favorite activities will have their favorite things caught on the way to buy.

2. Now many manufacturers are our suppliers. For example, Haier, Changhong and so on. They want their own trading platform to do this through the network BC2 transactions. Haier Mall is a typical building their own B2C trading platform through the network to sell Haier's own products.

1. According to IResearch statistics, China's home appliance market topped 800 billion yuan, including home purchase market share in power about 2% to reach 20 billion yuan . With the number of household appliances appliance manufacturers to actively enter the online mall, home network this year expected to exceed 40 billion yuan share sales.

Suning in 19 development process, get the brand value and good corporate image is intangible and priceless, 29 provinces, 300 cities have 1,000 stores, more than 80 logistics distribution centers, more than 2,000 sale outlets, operating area of 500 million square meters, employees 120 000 employees, the fixed assets are not able to match each firm, these are for our future development provides the material base, particularly our distribution center, which we will provide the future of network marketing significant role and contribution. coupled with our supplier with many appliances in close partnership, which will give us supply and prices of major household appliances solve the problem to worry about.

six budget

4. website less than in the transaction, the customer questions were not well resolved, these will be right in reality have been affected buy.

2. launch blog marketing

operation method of network marketing are diverse, for these three methods, site optimization and to promote the construction site can have our professionals operate. as long as we can know that our website where there are some small problems, and then make adjustments on the relatively easy. This is part of the cost compared to email marketing, blog marketing, and the relative cost of is relatively large, but because we already have our own website, and we have our professional staff, which enables us to reduce funding for enough.

5, marketing strategy < / p>

1. Website diagnosis and optimization to promote

Email marketing can be carried out not only to our site are greatly improved, our sales will be made for specific analysis, to improve our analysis of exchange users get improve the quality of service.

But in the Internet age we rely solely on a website to establish a brand value of more than several billion is not enough, we other aspects must also be set from the construction and maintenance of the brand, increase our customer loyalty, so that a better understanding of our brand.

by the international financial crisis last year, China also suffered the first half of the economic implications. in the second half as the gradual recovery in the global economy, market transactions volume gradually increased, along with our appliances to the countryside and the policy of expanding domestic demand, domestic market sales grew rapidly, urban and rural consumption of strong, such good news for us is to provide a great opportunity to build a number of large flows of Commerce determination Group, to address the impact of foreign commercial capital, which will further boost the growth of consumer appliances, provides us with external opportunities. coupled with the rapid development of e-commerce now, low cost, wide coverage, and more potential customers. We fully ability to use these opportunities to expand our sales level, through the network to create value and benefits.

4. and suppliers have a good partnership, price competitive advantage, the market has a sensitive response to environmental change, leadership position in market share.

3. Although we have Suning Tesco B2C trading platform, but in addition to our network to promote there is still a problem, a keyword search engine ranking only electrical front, other key words almost can not our own site search. network brand among Internet users had not yet set up.

1. as a retail industry We must, and maintains a good supply of the relationship, but the store brands and merchandise of some incomplete, some manufacturers Ji we have the products are also not the latest products, Xiangfan he gave the other Dianqi business. Some of our products Zai the store is higher than the price of the country the United States. this will give us a large part of the loss of customers.

2. and Suning Appliance in China, 29 provinces, municipalities and autonomous regions, 300 cities with 1,000 stores, more than 80 distribution center, more than 2,000 sale outlets, product quality is guaranteed.

4, marketing strategy

Introduction

3. to carry out email marketing

a marketing environment analysis < / p>

1, the macro environment

Suning and Gome , the three friends can say that the three occupied the whole of Taiyuan area of traditional household appliances. three friends as the Taiyuan area of a local enterprise in itself an advantage, countries the United States also relies on corporate brand has some basis, but these we Suning can still have, as long as we keep good corporate culture and character, and excellent product quality and quality of service, we can also make our own customer base.

competitive advantages (strengths)

4. Women Suning Although with many customers, but their loyalty is not very high, not to mention the network will include them in our planning system among the countries they often shuttling the United States, and between the three friends. network appliance buyers more yes concentrated in Taobao, excellence, and our Jingdong Mall them.

competitive disadvantage (weakness)

Email no longer strange to us Each person may have many months, the office workers, email is more important, because many exchanges are accomplished through email.

through these figures and facts can be a good show that Internet users in China in the future will be very extended, potential users is very large, we have a great network of market development can wait. as is now the main force of the Internet, they will become the main force consumers to buy, as they grow, these potential users, gradually married and after After the online shopping habits, they will be the main force replace the current position, become the reality of the army to buy, then we have the three-, four-tier cities among the home appliances market, not far from saturation, coupled with the State's Waste Management Policy and rural areas of policy, these will be our purchasing power. is important that our brand has made a deep mark on their hearts, plus we have a good after-sales service and a huge logistics system and the real store. So in their eyes, as long as We make this part of the group will have faith that they will become our most loyal customers.

us Suning as the nation's largest home appliance retail chain, registered in March 2005 From their website (www.cnsuning.com.cn). the site has its own shopping mall, online shopping can also be achieved, Taiyuan Suning all doors Suning stores also can find the specific website address and contact form.

now gradually moving people's awareness of the public opinion, web2.0, the communication between users is more extensive and more people crowd in to listen to the views, view other people's comments after the article in the choice of products, more and more people use search engines to search for relevant information, to enhance mutual exchanges. appliance search the key words were straight up word trend. The information show that the electrical industry in online trading is to spring.

blog marketing and knowledge of marketing is to match, and blog marketing is a means to achieve knowledge of marketing, blog marketing, we also realize just to give our business to create an environment conducive to business network.

1. Suning retail chains as China's giant home appliance have a good brand image, he inherited 19 years of corporate culture, has a good business credit and positive corporate culture.

how to get information, we are all consumers who shop Suning membership card, information on them, but to increase the time to maintain their information, such as QQ-mail and contact number, so that when we have activities can be very good on their propaganda, in the maintenance of information, we have to inform the user, we have to protect the information they would not disclose their information.

3.2004 in July, Suning Appliance (002024) in the Shenzhen Stock Exchange. This financing for our future, have brought great benefits.

5. because of the existence of many electrical appliances and Xing Qi, particularly Internet Electric makes the rise of the price advantage we have gradually decreased. they wanted to take a favorable position in terms of price, the opportunity is getting smaller and smaller.

3, SWOT analysis

threat (threat)

With the global rise of the Internet in 98 years of financial crisis, the network not only become a well-known vector-borne body, leaving e-commerce in China has been rapid development Many enterprises with the characteristics of e-commerce with its fast speed, wide-coverage did the recovery, some companies began more Zhuzhongwangluo marketing Influence on Enterprises impact, as well as the network time to bring huge business opportunities and benefits, as China's economy rapid development of network marketing as a marketing tool for many businesses and strategies.

Suning Appliance Zuowei in a national chains operating in the ice wash, air conditioning, black power, communication, digital, small electrical appliances and computers, relying on our relationships with suppliers can rationalize the prices, and we a huge logistics system and good after-sales service in support, we can use this time-line appliances Zhanju Shanxi industry.

through our website to view Suning, Suning site has a lot of problems we need to improve, this does not mean that our website is not good enough This only shows that our site is not conducive to search engine to search our site, and thus make a lot of online shopping in the purchase of goods, no Suning our goal as the first reference value.

2.2009 on June 30, the scale of China's Internet users reached 338 million people, coverage reached 25.5 %. Internet users grew in scale than the end of 2008 4,000 million,breitling replica watches, a growth rate of 13.4% for six months, the scale of China's Internet users still maintain a rapid growth trend. the current size of China's Internet users continued to grow, but with the Internet developed countries, China's Internet penetration rate also at a low level, internet information advantage is not fully. However, with the rapid development of economic entities, the constant improvement of network infrastructure, Internet penetration will follow up.

blog marketing can give us the potential users, while on our site can be a good promotion, also on this basis able to purchase our products user segments, identify our target customers and allow us to have an independent platform for publishing information. a lot of well-known IT enterprises such as the United States, JUPITER RESEARCH companies, VISA usa and other enterprises, they Zai established,omega replica watches, when the company realized that Wen Ti, so long ago launched a blog marketing, this is their future development Tigong the development of Dong Li.

3. At present, the business transaction level of the lower class of network application usage, the relative lag. online shopping user scale in the current economic situation, expanding from the 74 million to 87.88 million, an increase of nearly 14 million users; online payment for six months increased to 23.7 million people, the utilization rate increased 4.8 percentage points.

Second, corporate situation analysis

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